Ecommerce in 2025 looks very different from what it was even two years ago.
Customer attention is shorter, competition is higher, and every brand is fighting for the same thing: better conversions, lower RTO, happier customers, and repeat orders. 

But there’s one channel that has quietly become the backbone of modern ecommerce:

⭐ WhatsApp

Across India and emerging markets, WhatsApp has replaced:

• Emails (ignored)
• SMS (rarely seen)
• Push notifications (blocked)

And today:

• Customers check WhatsApp 50-80 times a day
• WhatsApp messages get 98% open rates
• CTR on WhatsApp is 7-12x higher than email
• COD orders get verified instantly
• Cart recovery via WhatsApp is higher than any other channel

This is why leading ecommerce brands - from D2C startups to enterprise retailers - are shifting to WhatsApp automation.

Because automation solves almost every ecommerce pain:

• High abandoned carts
• Fake COD orders
• Returns & RTO losses
• Shipping anxiety (“Where is my order?”)
• Support delays
• Low repeat order rate
• Poor post-purchase experience

WhatsApp fixes these problems by delivering:

✔ Real-time order updates
✔ Automated cart reminders
✔ COD verification flows
✔ RTO-prevention messages
✔ Delivery alerts
✔ Feedback & review flows
✔ Reorder reminders

And the best part?

You can automate all of this without coding - using platforms like Setu360, which is built specifically for ecommerce.

This guide will walk you through everything you need to know about WhatsApp automation for ecommerce in 2025:

• What it is
• Why your brand needs it
• Essential workflows
• Shopify integration
• RTO reduction strategies
• WhatsApp WebViews
• Templates
• How to set it up

By the end of this guide, you'll have a complete blueprint to automate your entire ecommerce customer journey - from checkout to delivery to repeat purchase.

What is WhatsApp Automation for Ecommerce?

WhatsApp automation for ecommerce is the process of using WhatsApp Business API + automation tools to send personalized, event-based messages to customers without manual effort.

In simple words:

⭐ It’s like having a 24/7 sales, support, and operations assistant - inside WhatsApp.

Whenever a customer performs an action, an automation is triggered.

Example triggers:

• Customer adds product to cart → send a reminder
• Customer places an order → send confirmation
• Order ships → send tracking link
• Delivery fails → send retry message
• Customer receives product → ask for feedback
• 25 days after delivery → send reorder reminder
• COD order placed → send verification flow
• User clicks “support” → send complaint flow

Everything happens automatically, at the exact right moment.

🧩 Components of WhatsApp Automation

WhatsApp automation mainly works through 4 components:

1. WhatsApp Cloud API

This is the official Meta-powered API that enables:

• Automated messaging
• Template delivery
• Real-time notifications
• Chatbots
• Two-way conversations

It's the backbone of all WhatsApp automation platforms.

2. Automation Builder / Workflow Builder

Tools like Setu360 provide a visual drag-and-drop system to:

• Define triggers
• Create conditions
• Add message blocks
• Integrate with Shopify
• Connect with Google Sheets / CRMs
• Build flows without coding

This is where the entire customer journey is mapped visually.

3. Webhooks & Event Triggers

These are automatic signals from your ecommerce system.

Example Shopify events that trigger WhatsApp automation:

• cart.created
• checkout.update
• order.create
• order.paid
• order.fulfilled
• fulfillment.update
• order.cancelled
• refund.created

For COD orders:

• cod.order.placed
• cod.order.pending.verification

These events ensure every customer receives the right message at the right time.

4. Smart Templates (Approved by WhatsApp)

WhatsApp requires some messages to be sent through approved templates:

• Order confirmation
• Shipping updates
• Payment reminders
• COD verification
• Delivery updates
• Feedback requests

These templates are pre-approved so they can be sent at scale.

⭐ How WhatsApp Automation Works (Step-by-Step)

1. A customer takes action on your store (cart, order, support request)
2. Shopify (or your platform) sends an event → webhook triggers
3. The automation engine identifies the flow
4. A WhatsApp template/message is automatically sent
5. If user replies → chatbot/flow continues
6. Data is saved in your CRM or Google Sheet
7. Follow-up flows (reorder, reviews, upsell) run later

It’s a fully automated, intelligent system that:

• Reduces manual work
• Eliminates human delays
• Improves response times
• Boosts customer satisfaction

🔍 Real-World Examples of WhatsApp Automation (Ecommerce Use Cases)

➤ Example 1: Cart Recovery

Customer leaves the website → bot sends automated reminders with CTA.

➤ Example 2: COD Verification

COD orders are verified instantly → reduces RTO by 20-40%.

➤ Example 3: Order & Delivery Updates

“Your order has shipped. Track it here.”

➤ Example 4: Reorder Flows

30 days after delivery → reminder to buy again.

➤ Example 5: Support & Complaint Flow

Customer selects: “Issue with my order” → bot collects details via WhatsApp forms.

➤ Example 6: Return / Exchange Flow

Automated request + barcode + pickup instructions.

➤ Example 7: Product Recommendation Flow

Customer asks for “face serum” → bot sends catalog.

Why Every Ecommerce Business Needs WhatsApp in 2025

Ecommerce in 2025 is faster, more competitive, and more customer-driven than ever.
Shoppers expect instant communication, real-time updates, and zero delays.
But traditional channels simply can’t keep up:

• Email → delivered late, opened rarely
• SMS → easily ignored, no conversational ability
• Push notifications → blocked by most users
• Customer care calls → expensive + unreliable

Meanwhile, WhatsApp is where customers already spend most of their day.

And that's why WhatsApp has become the #1 communication channel for ecommerce brands in 2025.

Let’s break down the core reasons.

⭐ 1. Customers Actively Prefer WhatsApp Over All Other Channels

WhatsApp Open Rate: 98%

Email open rate: 10-20%
SMS engagement rate: 4-6%

Customers respond 10x faster on WhatsApp.

Why?

• No spam folder
• Instant delivery
• Rich-media messages (images, buttons, links)
• Easy two-way communication
• No login required
• Always checked

WhatsApp is simply where your customers want to talk.

⭐ 2. Abandoned Carts Are Increasing - and WhatsApp Fixes It

In 2025, abandoned carts have reached 70-80% across ecommerce stores due to:

• Distractions
• Checkout friction
• High COD demand
• Address issues
• Lack of trust

But WhatsApp cart reminders have the highest recovery rate among all channels.

WhatsApp cart recovery performance:

✔ 45-65% open rate
✔ 20-30% click-through
✔ 8-12% conversion

Nothing else comes close.

⭐ 3. COD Orders Need Instant Verification (RTO is at an All-Time High)

India’s ecommerce ecosystem still depends heavily on Cash on Delivery.

But COD comes with a problem:

❌ Fake orders

❌ Wrong address

❌ Customer not available

❌ Customer refuses delivery

❌ High RTO losses

RTO in India can reach 28% - 45%, depending on category.

WhatsApp instantly solves this through:

• COD verification flows
• Address confirmation
• Delivery reminders
• NDR automation
• Agent handover

Brands using WhatsApp for COD verification see a 20-40% reduction in RTO.

⭐ 4. Customers Expect Real-Time Order Updates

The #1 reason customers contact support is:

👉 “Where is my order?”

Delays, anxiety, and lack of tracking cause frustration.

WhatsApp gives customers:

• Order confirmation
• Payment updates
• Shipping details
• Tracking links
• Out-for-delivery alerts
• Delivery confirmation
• Feedback requests

All in real time - without logging in anywhere.

This reduces support load by 30-60%.

⭐ 5. Post-Purchase Experience Drives Repeat Orders

The real growth of an ecommerce brand depends on:

✔ Repeat orders
✔ Customer loyalty
✔ Lifetime value (LTV)

WhatsApp enables brands to:

• Collect UGC
• Trigger product-specific reorder flows
• Upsell complementary items
• Send reminder sequences
• Ask for feedback and reviews

A strong WhatsApp post-purchase journey can drive:

⭐ 15-25% repeat orders 

within 60-90 days.

⭐ 6. WhatsApp is the Most Trusted Channel for Support

Customers hate:

• Waiting in IVR
• Ticket numbers
• “We’ll get back to you soon”
• Emails that never get answered

WhatsApp support feels:

✔ Instant
✔ Conversational
✔ Human
✔ Easier

Customers simply tap “Support” → choose the issue → get help.

This leads to:

• Faster resolutions
• Higher satisfaction
• Fewer complaints
• Better reviews

⭐ 7. WhatsApp Automation Reduces Operational Workload by 40-70%

Ecommerce teams often spend hours daily on:

• Calling customers
• Updating status
• Confirming addresses
• Manual COD verification
• Sending updates
• Answering repetitive questions

With automation:

✔ These tasks happen automatically
✔ No staff involvement
✔ No human delay
✔ Zero errors

Your team is free to focus on scaling - not repetitive messaging.

⭐ 8. WhatsApp Works Seamlessly for Both Small D2C Brands & Large Ecommerce Stores

Because WhatsApp automation supports:

• Shopify
• WooCommerce
• Custom stores
• Google Sheets
• CRM
• Warehouse tools
• Shiprocket
• Razorpay
• Payment links
• Webhooks

It can be used by:

• Clothing brands
• Beauty brands
• Home decor
• Nutrition & fitness
• Jewellery
• Electronics
• Pet stores
• Grocery D2C
• And more

WhatsApp is universal across niches.

⭐ 9. Meta Continues to Improve WhatsApp Commerce Ecosystem in 2025

Meta is pushing WhatsApp as a commerce channel by releasing:

• Catalog product browsing
• Payments via WhatsApp
• WebViews
• Cart triggers
• Advanced buttons
• Mini-app experiences

This means early adopters will have a massive advantage in 2025.

⭐ 10. It Simply Makes You More Money

Ecommerce brands using WhatsApp automation see:

📈 Higher conversions
📉 Lower RTO
📦 Faster deliveries
❤️ Better customer experience
💰 More repeat purchases
🤝 Stronger retention

This channel impacts the entire lifecycle - from pre-purchase to post-delivery.

⭐ Summary of Why Ecommerce Needs WhatsApp in 2025

Ecommerce Problem	WhatsApp Solution
Abandoned carts	Automated cart reminders
COD fraud	COD verification flows
RTO losses	Address verification + NDR handling
Slow support	Automated + agent handover
Tracking anxiety	Real-time delivery updates
Low repeat orders	Reorder automation
High CAC	Personalized retargeting
High support cost	24/7 automated flows

 

Key Benefits of WhatsApp Automation for Ecommerce

WhatsApp automation is not just about sending messages-it fundamentally improves the entire ecommerce customer journey, from discovery to delivery to repeat orders.

Here are the most important benefits every ecommerce brand experiences after adopting WhatsApp automation:

⭐ 1. Higher Conversion Rates Across the Entire Funnel

WhatsApp messages outperform email, SMS, and push notifications because they are:

• Instant
• Personalized
• Delivered directly
• Seen immediately
• Interactive with buttons, links, images

This leads to:

📈 20-35% improvement in conversion rate

for brands that automate:

• Cart recovery
• Checkout reminders
• COD verification
• Re-engagement campaigns

Especially in India, WhatsApp is the most trusted and responsive channel for encouraging customers to complete their purchase.

⭐ 2. Dramatic Reduction in Abandoned Carts

Cart abandonment happens due to:

• Distraction
• Checkout friction
• Confusion
• Lack of clarity
• Payment issues

WhatsApp fixes this with:

• Timely reminders
• Follow-up sequences
• Discount nudges
• One-click checkout links
• Personalized product recommendations

Result:

🛒 8 - 12% recovered carts, sometimes higher depending on traffic quality.

⭐ 3. Lower RTO (Return to Origin) by 20-40%

RTO is one of the biggest hidden expenses for ecommerce brands, especially COD-heavy categories.

WhatsApp automation significantly reduces RTO through:

• COD confirmation flow
• Address verification
• Delivery reminders
• Failed delivery reattempt flow
• NDR (Non-Delivery Report) automation

Brands that implement these flows see:

📉 20-40% reduction in RTO losses

within the first 30-45 days.

This alone saves thousands of rupees per day for mid-scale ecommerce stores.

⭐ 4. Stronger Post-Purchase Experience

Post-purchase is where customer trust is built (or destroyed).

WhatsApp automation helps you provide:

• Real-time order updates
• Shipping + tracking messages
• Out-for-delivery alerts
• Delivery confirmation
• Feedback collection

Customers feel informed throughout the entire journey, which leads to:

⭐ Higher satisfaction

⭐ Lower support tickets

⭐ Stronger brand perception

⭐ 5. Significantly Reduced Support Load

A large portion of customer queries are repetitive:

• “Where is my order?”
• “When will it be delivered?”
• “My address is incorrect”
• “I want to cancel/return”
• “Do you have cashback?”

WhatsApp automation eliminates these queries with:

• Automated responses
• Self-serve flows
• Order tracking links
• Return/exchange flows
• Complaint registration flows

📉 30-60% fewer support tickets

after implementing automated FAQ + support workflows.

⭐ 6. Faster COD Verification (Prepaid Conversions Increase Too)

COD is essential in India, but risky.

WhatsApp helps you:

• Verify COD orders instantly
• Convert COD → prepaid with payment links
• Reduce fake orders
• Avoid unwanted returns

A strong COD verification flow increases:

💰 10-25% prepaid conversions

(which directly reduces RTO losses too)

⭐ 7. Higher Repeat Orders + Increased LTV

Repeat customers are the easiest and most profitable to convert.

WhatsApp automation enables:

• Reorder reminders (after 15/30/45 days)
• Upsell & cross-sell messages
• Personalized recommendations
• Reactivation campaigns
• Subscription renewal reminders

This leads to:

🔁 15-25% increase in repeat orders

from existing customers.

⭐ 8. Personalized Communication at Scale

WhatsApp automation allows:

• Personalized product suggestions
• Personalized notifications
• Personalized discount codes
• Personalized workflows based on customer behavior

All using:

• Order history
• Browsing behavior
• Purchase frequency
• Last interaction
• Customer lifetime value

Personalization = more conversions + better retention.

⭐ 9. Higher Engagement Than Any Other Channel

WhatsApp is the only channel where customers:

✔ Open
✔ Read
✔ Respond
✔ Click
✔ Buy

Engagement rates are unmatched:

• Delivery rate: 99%+
• Open rate: 98%
• Click rate: 15-25%
• Reply rate: 40-60%
• Conversion rate: 8-15%

This is why founders now prioritize WhatsApp over traditional marketing channels.

⭐ 10. Fully Automated Operations (Less Manual Work)

Ecommerce teams often waste hours on:

• Manual alerts
• Calling customers
• Checking delivery status
• Tracking orders
• Updating customers
• Confirming COD orders

With automation:

✔ No manual communication
✔ Reduced human errors
✔ Faster customer engagement
✔ Smooth process from order → delivery

Brands save 3-6 hours per day in operations work.

⭐ 11. Works for All Types of Ecommerce Businesses

No matter the category, WhatsApp automation works perfectly for:

• Fashion
• Beauty
• Skincare
• Wellness
• Nutrition
• Home decor
• Electronics
• Footwear
• Jewellery
• Pet products
• Grocery
• Accessories
• Luxury

It scales with any business size - from small D2C to enterprise ecommerce.

⭐ 12. Increases Trust & Reduces Customer Anxiety

WhatsApp messages provide:

• Transparency
• Real-time delivery data
• Clear communication
• Easy access to support

This reduces customer anxiety significantly - especially for first-time shoppers.

⭐ 13. Direct Revenue Boost

All benefits together result in:

💰 More orders

💰 Lower cancellations

💰 Lower RTO

💰 Higher repeat purchases

💰 Increased profitability

Brands using WhatsApp automation often see:

📈 10-30% increase in monthly revenue
within the first 60 days.

Essential WhatsApp Automation Workflows Every Ecommerce Brand Needs

WhatsApp automation becomes truly powerful when it manages the entire ecommerce customer lifecycle.

Below are the must-have workflows every modern ecommerce brand should implement in 2025. These workflows directly impact revenue, RTO, support load, and customer satisfaction.

🟢 1. Abandoned Cart Recovery Flow

What it is:

When a customer adds products to the cart but doesn’t complete checkout, WhatsApp automatically sends reminders.

Why it matters:

Cart abandonment is 70-80% across ecommerce. WhatsApp has the highest recovery rate.

Key Triggers:

• cart.created
• checkout.update (abandoned after X minutes)

Flow Steps:

1. Cart is created
2. After 15-30 mins → automated reminder
3. If no action → follow-up message after 6-12 hours
4. Optional: discount reminder or free shipping
5. Optional: CTA → complete your order

Sample Message:

“Hey {{name}}, you left something in your cart 👀
Your {{product_name}} is still available. Tap to checkout.”

Benefits:

✔ 8-12% cart recovery
✔ Improved conversions

🟡 2. COD Verification Flow (RTO Reduction)

What it is:

Automated WhatsApp flow that verifies COD orders to prevent fake or fraudulent orders.

Why it matters:

COD-related RTO losses are massive.

Key Triggers:

• cod.order.placed

Flow Steps:

1. COD order placed
2. Customer receives automated verification
3. “Confirm order” or “Cancel order” button
4. If user confirms → order is marked verified
5. If user cancels → order is stopped

Sample Message:

“Please confirm your Cash-on-Delivery order for ₹{{amount}}.
✔ Confirm Order
✖ Cancel Order”

Benefits:

✔ 20-40% RTO reduction
✔ Eliminates fake orders

🟣 3. Address Verification Flow

What it is:

WhatsApp collects or verifies the shipping address before order processing.

Why it matters:

Incorrect addresses = failed deliveries = RTO.

Key Triggers:

• order.pending_address_verification
• cod.order.placed

Flow Steps:

1. Send address summary
2. Ask customer to confirm
3. If incorrect → ask for correction via WhatsApp form
4. Update CRM/Shopify automatically

Benefits:

✔ 10-20% fewer NDR attempts
✔ Lower RTO

🔵 4. Order Confirmation Flow

Key Triggers:

• order.create
• payment_success

Flow Steps:

1. Immediately send order confirmation
2. Include product details, amount, and delivery estimate
3. Provide support button

Why it's important:

Customers trust brands more when they receive instant confirmation.

🟢 5. Shipping & Tracking Updates Flow

Key Triggers:

• order.fulfilled
• shipment.in_transit
• out_for_delivery
• delivered

Flow Steps:

1. Order shipped → send tracking link
2. In transit → update
3. Out for delivery → reminder
4. Delivered → confirmation

Benefits:

✔ Reduces support tickets
✔ Improves customer satisfaction

🔵 6. Failed Delivery (NDR) Automation Flow

What it is:

Automated messages when delivery fails.

Key Triggers:

• delivery_failed
• delivery_attempted

Flow Steps:

1. Notify customer
2. Ask for confirmation
3. Update logistics partner
4. Reattempt delivery

Benefits:

✔ Huge reduction in RTO
✔ Faster NDR resolution

🟠 7. Return & Exchange Flow

Key Triggers:

• customer_initiated_return
• return_request

Flow Steps:

• Customer selects order to return
• Provide reasons
• Provide return instructions
• Share pickup info
• Confirm once completed

Why it matters:

Customers prefer WhatsApp over email/portal for returns.

🟣 8. Complaint / Support Automation Flow

This is essential for customer service.

Key Triggers:

• User clicks “Support”
• User types keyword (e.g., “help”, “issue”, “problem”)

Flow Steps:

1. Ask category of issue
2. Ask order ID
3. Ask details
4. Assign to agent or save in Google Sheet
5. Auto-respond with ticket number
6. If needed → escalate

Benefits:

✔ Faster resolutions
✔ Lower customer frustration

🟢 9. Customer Feedback & Review Collection Flow

Key Triggers:

• order.delivered

Flow Steps:

1. Ask for rating (1-5 stars)
2. Ask for written feedback
3. Collect photos or videos
4. Store UGC
5. Redirect to Google reviews / website review page

Benefits:

✔ More UGC
✔ More social proof
✔ Higher trust

🟠 10. Reorder Reminder Flow (Boosts Repeat Purchases)

Best for consumables like:

• Skincare
• Haircare
• Supplements
• Food
• FMCG
• Pet products

Key Triggers:

• 10/20/30 days after delivery

Flow Steps:

1. Reminder
2. Offer or incentive
3. One-click reorder

Benefits:

✔ High repeat order rate
✔ Higher LTV

🔵 11. Upsell & Cross-Sell Flow

Key Triggers:

• After purchase
• Based on product category

Flow Steps:

1. Recommend a matching product
2. Send product details
3. Add CTA to checkout

Benefits:

✔ Higher AOV (Average Order Value)

⭐ 12. Wishlist & Back-in-Stock Flow

Key Triggers:

• Product restocked
• Price dropped

Flow Steps:

1. Notify customer instantly
2. Add checkout link
3. Send urgency message

Benefits:

✔ High purchase intent
✔ Easy conversions

🟣 13. WhatsApp WebView Checkout Flow

One of the most advanced workflows.

What it is:

Customers complete actions inside WhatsApp using mini web pages.

Examples:

• Browse catalog
• View product
• Add to cart
• Make payment
• Submit form

Benefits:

✔ Lower friction
✔ Faster checkout
✔ More conversions

⭐ 14. COD to Prepaid Conversion Flow

This is a powerful revenue and RTO booster.

Key Triggers:

• When COD order is placed
• When user clicks confirm

Flow Steps:

1. Offer prepaid discount
2. Share Razorpay payment link
3. Convert COD → prepaid
4. Update Shopify automatically

Benefits:

✔ Lower RTO
✔ Higher prepaid revenue

🔵 15. Order Cancellation Flow

Allow customers to cancel orders automatically via WhatsApp.

Benefits:

✔ Reduces support load
✔ Better customer experience

⭐ Summary Table: Workflows & Their Impact

Workflow	Impact on Ecommerce
Cart recovery	Higher conversions
COD verification	Lower RTO
Address verification	Fewer failed deliveries
Order updates	Fewer support queries
Tracking updates	Higher satisfaction
NDR flow	Lower RTO
Returns flow	Better CX
Complaint flow	Lower support cost
Feedback flow	More reviews
Reorder flow	Higher LTV
Upsell/cross-sell	Higher AOV
WebViews checkout	Faster conversions
COD → prepaid	Higher prepaid rate

 

WhatsApp Automation for Shopify Stores

Shopify powers millions of ecommerce brands globally, and in India it’s the fastest-growing platform for D2C stores.
But Shopify merchants face the same problems:

• High abandoned carts
• COD fraud
• RTO losses
• Slow notifications
• Customers constantly asking “Where is my order?”
• Low repeat orders

This is exactly where WhatsApp automation for Shopify becomes a game changer.

With the right setup, Shopify automatically sends real-time events (webhooks) to your WhatsApp automation system, enabling instant messaging for every customer action.

⭐ Why Shopify + WhatsApp is the Perfect Combination

✔ Shopify knows customer behavior

✔ WhatsApp delivers messages instantly

✔ Automation connects both in real-time

This creates the perfect loop:

1. Customer performs an action on your store
2. Shopify triggers a webhook
3. WhatsApp automation sends the right message instantly
4. Customer responds
5. Bot continues the flow or hands over to agent
6. Support/CRM/Sheets get updated

This makes the customer journey fast, transparent, and frictionless.

⭐ Key Shopify Events That Trigger WhatsApp Automation

Here are the main Shopify webhook events used for ecommerce flows:

🔹 Cart & Checkout Events

• cart.create
• checkout.create
• checkout.update
• checkout.complete

🔹 Order Events

• orders/create
• orders/paid
• orders/fulfilled
• orders/cancelled
• orders/edited

🔹 Fulfillment Events

• fulfillment/create
• fulfillment/update
• shipment.in_transit
• shipment.out_for_delivery
• shipment.delivered

🔹 Refund & Return Events

• refund/create
• Return-API specific events
• Exchange-initiated events

These events form the backbone of all ecommerce automation flows.

⭐ Essential WhatsApp Workflows for Shopify Stores

Below are the workflows Shopify stores absolutely need:

1. Shopify Abandoned Cart Recovery

When a checkout is incomplete, Shopify triggers an event → WhatsApp sends reminder.

This is the most profitable automation for Shopify stores.

2. Shopify COD Verification

For Indian Shopify stores, COD verification is mandatory to reduce RTO.
WhatsApp does this instantly with:

• One-click buttons
• Confirmation flows
• Address corrections
• Payment links for prepaid conversion

3. Shopify Order Confirmation & Invoice Sharing

As soon as order is created in Shopify:

• Message is sent instantly
• Includes order summary
• PDF invoice can be shared
• Support button included

Customers feel secure and informed.

4. Shopify Shipping & Tracking Updates

When fulfillment status changes:

• “Order shipped”
• “In transit”
• “Out for delivery”
• “Delivered”

Tracking links are directly included.
Reduces support load by 30-50%.

5. Shopify NDR & Failed Delivery Handling

If shipment fails:

• Shopify/Shiprocket event triggers WhatsApp
• Customer selects “Reattempt delivery”
• Updated instructions sent to courier
• Saves packages from NDR → RTO

6. Shopify Return & Exchange Flow

Shopify’s return APIs trigger:

• Return instructions
• Pickup details
• Refund timelines
• Exchange selection
• Status updates

7. Shopify Reorder & Repeat Purchase Flow

Based on Shopify’s purchase history:

• 15/30/45-day reorder reminders
• Upsell or cross-sell messages
• Product recommendations

This significantly increases LTV.

8. Shopify Support & Complaint Flow

Shopify customers can simply click:

👉 “Support”
👉 “Order not received”
👉 “Wrong product”
👉 “Return request”

Their issue is processed instantly on WhatsApp.
No login required.
No email needed.

⭐ Benefits of WhatsApp Automation for Shopify

⭐ How Shopify + WhatsApp Integration Works (Technical View)

1. Install App / Connect WhatsApp API

Use Setu360 or other integration tools.

2. Enable Webhooks in Shopify Admin

Webhooks send events in real-time.

3. Map each webhook to a WhatsApp workflow

Example:
checkout.update → cart recovery flow

4. Add templates for all required messages

Order confirmation, shipping updates, tracking, COD verification, etc.

5. Test flows

Send test orders → verify all automations → go live.

⭐ Why Setu 360 is Perfect for Shopify Stores 

• No-code automation builder
• Pre-built Shopify ecommerce flows
• One-click Shopify integration
• WebViews for checkout & forms
• COD verification workflows
• NDR handling automation
• Google Sheets + CRM sync
• Advanced triggers
• Broadcast & marketing automation

RTO Reduction Using WhatsApp

RTO (Return to Origin) is one of the most expensive problems for ecommerce brands in India.
Every time an order is returned to the warehouse, you lose:

• Forward shipping cost
• Return shipping cost
• Packaging cost
• Warehouse handling cost
• Damaged goods
• Lost sale
• Lost cashflow

Across India, RTO rates can range from 28% to 45%, depending on the industry, with COD orders causing the majority of the damage.

This is why WhatsApp automation is becoming the most critical tool for slashing RTO in 2025.

⭐ How WhatsApp Helps Reduce RTO by 20-40%

WhatsApp automation reduces RTO using four core mechanisms:

🟢 1. COD Order Verification

COD orders are the biggest RTO contributors.
WhatsApp solves this instantly.

How it works:

1. Customer places a COD order
2. WhatsApp instantly sends a “Confirm your order” message
3. Customer taps:
   ✔ Confirm
   ✖ Cancel
4. Verified orders move forward
5. Unverified orders are held

Result:

📉 Fake COD orders drop dramatically

Brands typically see 15-25% reduction in COD-related RTO.

🟡 2. Address Verification Flow

Incorrect/incomplete addresses = guaranteed RTO.

WhatsApp solves this with:

• Address confirmation message
• Editable address form in WhatsApp
• Live correction
• Real-time sync to Shopify

Examples:

“Is this your correct address?”
✔ Yes, it’s correct
✖ No, update address

If incorrect → customer updates instantly.

Impact:

✔ Fewer failed deliveries
✔ More first-attempt deliveries
✔ Lower courier returns

🔵 3. Delivery Reminder Flow (Out for Delivery)

Customers often miss delivery attempts because:

• They’re not at home
• Phone is silent
• They forgot about the order

WhatsApp fixes this via:

⚠️ “Your order is out for delivery today. Please keep your phone available.”

Why it matters:

• Customer stays alert
• Delivery success rate increases
• Failed attempts reduce

Brands report a 10-15% improvement in successful deliveries after adding this flow.

🟣 4. Failed Delivery (NDR) Resolution Flow

This is one of the most powerful ways to reduce RTO.

When a courier marks:

• Customer not reachable
• Customer refused delivery
• Address not found
• Building closed
• Delivery delayed

An automated WhatsApp message is sent:

“Your delivery attempt failed today.
Please choose one option:
1️⃣ Reattempt delivery
2️⃣ I want to update address
3️⃣ I want to cancel the order”

Why this is game-changing:

✔ Customer gets another chance to receive
✔ Courier gets updated instructions
✔ RTO is prevented before it happens

NDR automation alone reduces RTO by 12-18%.

⭐ End-to-End RTO Prevention System Using WhatsApp

Here’s the complete flow used by top ecommerce brands:

Step 1: COD Verification

→ Stop fake orders at source

Step 2: Address Verification

→ Correct address ensures successful delivery

Step 3: Out-for-Delivery Reminder

→ Customer stays alert

Step 4: NDR Automation

→ Prevent RTO after failed attempt

Step 5: Optional Prepaid Conversion

→ Reduce COD risk entirely

Step 6: Delivery Confirmation

→ Ensure customer has received the product

Combining all these ensures the lowest possible RTO rate.

⭐ Bonus: Convert COD Orders to Prepaid (Huge RTO Impact)

COD orders carry the highest RTO risk.

WhatsApp helps reduce that risk by converting COD → Prepaid:

Flow:

1. COD order placed
2. WhatsApp sends offer:
   “Pay online & get ₹50 off / free shipping / priority delivery”
3. Razorpay payment link sent
4. Customer pays
5. Shopify updates order status
6. RTO risk drops
7. Profitability increases

Brands achieve:

💰 10-25% COD → prepaid conversion

This directly reduces RTO.

⭐ Why WhatsApp is the Best Channel for RTO Reduction

Problem	WhatsApp Solution
Fake COD orders	Instant verification
Wrong address	Editable form flow
Customer not reachable	Automated alerts
Customer refuses delivery	Quick confirmation
Missed delivery attempt	Reattempt option
Courier errors	Updated instructions

 

Post-Purchase WhatsApp Automation

The customer journey doesn’t end at checkout - it begins there.

In ecommerce, the post-purchase experience determines:

• Customer satisfaction
• Brand trust
• Repeat orders
• Reviews & ratings
• RTO rate
• Support ticket volume

WhatsApp automation ensures customers feel supported throughout their entire post-purchase lifecycle - from order confirmation to delivery to feedback.

Let’s break down the essential post-purchase workflows.

🟢 1. Real-Time Order Confirmation

As soon as the order is placed, WhatsApp sends:

• Order ID
• Product details
• Price summary
• Payment method
• Estimated delivery date
• Support button

This creates instant trust, especially for first-time buyers.

Why it matters:

✔ Reduces anxiety
✔ Lowers “failed transaction” doubts
✔ Prevents duplicate orders

🟡 2. Shipping & Tracking Automation

Once the order is shipped or fulfilled, customers receive:

• Courier partner
• Tracking link
• Transit updates
• Expected delivery date

This is one of the most powerful flows because:

📉 30-50% fewer “Where is my order?” queries

📈 Higher customer satisfaction

🚚 Faster delivery acceptance

🔵 3. Out-for-Delivery Alerts

These alerts dramatically increase first-attempt delivery success.

Example message:
“Your order is out for delivery today. Please be available at your address.”

Why it helps:

✔ Customer stays alert
✔ Courier success rate increases
✔ Reduces NDR attempts
✔ Lower RTO

🟣 4. Delivery Confirmation Flow

Once delivered, WhatsApp sends:

• Delivery confirmation
• Product received confirmation
• Quick note about what to expect next

This step prevents:

• False delivery disputes
• Post-delivery confusion

🟠 5. Feedback & Review Collection

This is a powerful flow to increase:

• UGC
• Ratings
• Testimonials
• Google reviews

Flow Example:

1. Ask for 1-5 star rating
2. Ask for image/video review (if applicable)
3. Collect written review
4. Save to Google Sheet/CRM
5. Redirect high ratings to Google Reviews or website product page
6. If rating is low → trigger support agent

Why it matters:

✔ Boosts social proof
✔ Improves trust
✔ Increases future conversions

🔵 6. WhatsApp-Based Support Automation

Customers can initiate support directly on WhatsApp by choosing:

• Wrong product received
• Delay in delivery
• Damaged product
• Want to return
• Want to cancel
• Need help with an order
• Warranty/complaint

Flow structure:

1. User selects issue
2. WhatsApp collects required information
3. Support ticket gets auto-created
4. Human agent joins if needed

This results in:

📉 40-60% fewer support tickets
📈 Faster resolution time

🟤 7. Returns & Exchanges Automation

WhatsApp simplifies returns/exchanges with:

• Order selection
• Issue reason
• Image upload
• Pickup scheduling
• Refund/exchange updates

Customers LOVE return automation on WhatsApp because:

✔ No login required
✔ No long forms
✔ No emails
✔ No ticket delays

🔴 8. Reorder Reminders (Boost Repeat Purchases)

One of the highest ROI automations for:

• Skincare
• Haircare
• Supplements
• Pet food
• Nutrition
• Cosmetics
• Grocery
• FMCG

Flow Example:

Trigger = X days after delivery
Message =
“Time to restock your {{product_name}}?
Tap to reorder instantly.”

Impact:

✔ 15-25% repeat order increase
✔ Higher LTV
✔ Better customer retention

🟢 9. Upsell & Cross-Sell Recommendations

Based on:

• Purchase history
• Category
• Past interactions
• Customer preferences

WhatsApp can recommend:

• Complementary products
• Frequently bought-together items
• Bestsellers
• Exclusive offers

Example:

“You bought {{facewash}} last week. Customers also love {{serum_name}}. Want to check it out?”

🟣 10. Subscription Renewal & Auto-Restock

For subscription-based Shopify stores:

• Monthly nutrition
• Coffee
• Shakes
• Beauty boxes
• Grooming kits

WhatsApp sends:

• Renewal reminders
• Retry payment links
• Pause/resume options

🟠 11. Post-Purchase Education & Onboarding

For beauty, health, wellness, electronics, baby products:
WhatsApp can provide:

• How-to guides
• Usage videos
• Dos & don’ts
• Ingredient info
• Installation support

Why it matters:

✔ Reduces product misuse
✔ Reduces returns
✔ Improves customer experience

🟡 12. Lapsed Customer Win-Back (Reactivate Old Customers)

If a customer hasn’t purchased in a long time:

• 45-day reminder
• 60-day offer
• Product recommendations
• Personalized discount

This is one of the highest ROI flows in ecommerce.

⭐ Why Post-Purchase Automation is Crucial in 2025

Because it directly improves:

Metric	Result With WhatsApp
Customer Satisfaction	High
Support Load	Very Low
Delivery Success Rate	High
Repeat Orders	Higher
RTO Rate	Lower
Loyalty	Stronger
LTV	Higher

 

Post-purchase automation retains customers without spending more on ads.

WhatsApp WebViews for Ecommerce

WhatsApp WebViews are one of the most game-changing features for ecommerce in 2025.
They allow you to open mini web pages inside WhatsApp, giving customers a seamless buying and support experience without ever leaving the chat.

Think of WebViews as mini mobile apps running inside WhatsApp.

They replace long back-and-forth chats with:

✔ Forms
✔ Product pages
✔ Checkout pages
✔ Catalog views
✔ Tracking pages
✔ Complaint forms
✔ Address update forms
✔ Custom screens

Everything loads instantly inside WhatsApp, making the experience faster and smoother.

⭐ Why WebViews Are a Breakthrough for Ecommerce

❌ Traditional chatbots → slow, multiple messages

❌ Redirecting users to website → high drop-offs

✔ WebViews → instant, interactive, frictionless

WebViews solve important ecommerce problems:

• Low conversion due to friction
• Long checkout processes
• Confusion in support flows
• Hard-to-fill forms
• Wrong address entries
• Manual complaint logging
• Drop-offs when asked to visit website

With WebViews:

Everything happens inside WhatsApp → customers stay focused → conversions increase.

⭐ What Exactly Can Ecommerce Brands Do Using WhatsApp WebViews?

Here are the most powerful ecommerce use cases:

🟢 1. WhatsApp Product Catalog

Showcase products inside WhatsApp:

• Product images
• Price
• Variants
• Add to cart button
• Description
• Reviews

Perfect for:

• New launches
• Festive promotions
• Offers
• High-intent traffic

🟡 2. WhatsApp Add-to-Cart Flow

Customers can add products to cart inside WhatsApp.

This reduces friction caused by:

• Login pages
• Redirects
• Slow website loading

Customers can move directly from browsing → adding to cart → checkout.

🔵 3. WhatsApp Checkout (Mini App)

This is the most powerful WebView use case.

Inside WhatsApp, customers can:

• Enter name
• Enter address
• Choose payment method
• Apply coupons
• Confirm COD or Prepaid
• Place the order
• View order summary

WhatsApp → Checkout → Order placed
All in one flow.

This single change improves conversion rates by 15-35%, especially on mobile.

🟣 4. WhatsApp Address Update Form

Instead of calling customer support:

• Customer taps “Update Address”
• A WebView opens
• User edits address
• Shopify automatically updates

Benefits:

✔ Fewer delivery failures
✔ Faster NDR resolution
✔ Lower RTO

🟠 5. Complaint/Support Registration WebView

Perfect for warranty, service and product issues.

The WebView form can capture:

• Name
• Phone number
• Order ID
• Product
• Issue type
• Photos & videos
• Description

This data pushes directly into:

• Google Sheets
• CRM
• Your support ticketing system

Speeds up complaint resolution by 60-80%.

🟤 6. Return/Exchange WebView

Customers can:

• Select the product
• Choose issue
• Upload media
• Select pickup date
• Confirm return/exchange

This simplifies the most frustrating ecommerce process - returns.

🔴 7. COD Verification WebView (with Payment Option)

Instead of reply-based verification:

A WebView shows:

• Address
• Order detail
• Confirmation buttons
• Payment link (if converting to prepaid)

This reduces COD fraud and pushes prepaid conversions.

🟣 8. WhatsApp Feedback & Review WebView

Instead of long text-based reviews:

A WebView lets customers:

• Rate 1-5 stars
• Upload photos/videos
• Write comments
• Submit easily

Higher chance of receiving reviews because UX is simple & fast.

🟡 9. Subscription, Refill & Reorder WebView

Perfect for:

• Nutrition
• Skincare
• Haircare
• Pet food
• Grocery

Customers can:

• Reorder
• Change quantity
• Change flavor/variant
• Pause subscription
• Resume subscription
• Update payment

All inside WhatsApp.

⭐ Why WebViews Improve Ecommerce Conversions

Problem	How WebViews Solve It
Slow mobile websites	Instant loading mini-pages inside WhatsApp
High checkout drop-offs	WhatsApp checkout reduces clicks
Customers hate forms	WebView forms are simple & guided
COD fraud & RTO	Verification + address updates
Poor support experience	Self-serve WebViews
Low UGC & reviews	Easy, fast review collection

 

Everything is fast, minimal, and mobile-first.

⭐ A Real Example: Before vs After WebViews

Before WebViews:

Customer wants to update address →
Website opens slowly →
Form loads →
Typing on mobile →
High drop-off

After WebViews:

Customer taps “Update Address” →
Form opens INSTANTLY inside WhatsApp →
Autofills → Submit → Done

Conversion time: 6 -10 seconds
Drop-off almost zero.

⭐ Why WebViews Are Important in 2025

Meta is pushing WhatsApp to become:

• A shopping destination
• A customer service tool
• A payment gateway
• A mini-app ecosystem

WebViews are the foundation of WhatsApp commerce.

Platforms that adopt WebViews early (like Setu360) will dominate ecommerce automation in 2025.

Essential Integrations for WhatsApp Ecommerce Automation

WhatsApp automation becomes exponentially more powerful when connected with the right tools.
Integrations allow your ecommerce workflows to access live data about:

• Orders
• Customers
• Shipments
• Payments
• Inventory
• Support tickets

This ensures accurate, instant, and personalized messaging - without manual work.

Below are the most essential integrations every ecommerce brand needs in 2025.

🟢 1. Google Sheets Integration

Google Sheets is one of the most flexible and widely used tools for ecommerce brands.

Why Google Sheets is important:

• Simple to use
• Universal access
• Works for small & mid-scale teams
• Great for workflows that need structured data
• Easy backup
• No engineering needed

What you can automate using Sheets:

• Complaint registration
• Warranty claims
• Customer details
• Order issue logs
• Staff assignment
• Product database
• Inventory lookup
• Brand list + support numbers
• Service partner directory

Example Use Case: Complaint Workflow

1. Customer selects a product issue
2. WebView form captures details
3. Data is sent to Google Sheets
4. Owner/agent is notified
5. Complaint is assigned to team member
6. Resolution updates tracked in the sheet

Why this matters:

✔ Fully automated tracking
✔ No CRM required
✔ Easy staff operations

🟡 2. Shiprocket / Delhivery / Logistics Integration

Shipping platforms generate real-time delivery updates, which are perfect for WhatsApp automation.

Why logistics integration is crucial:

• Customers constantly ask “Where is my order?”
• Delivery updates reduce support load
• Failed delivery alerts can prevent RTO

Triggers enabled:

• Shipment created
• Order picked
• Order in-transit
• Out for delivery
• Delivery attempted
• Delivery failed
• Delivered

Automations you can run:

• Tracking link messages
• Delivery reminders
• Failed delivery (NDR) interaction
• Address update requests
• Reattempt delivery confirmation

Impact:

✔ Transparency for customer
✔ Higher successful delivery rate
✔ Lower RTO

🔵 3. Razorpay / Payment Gateway Integration

Payment links are essential for:

• COD → prepaid conversion
• Partial payments
• Failed payments
• Subscription renewals
• Abandoned checkout recovery

You can automate:

• Payment reminders
• Invoice links
• Refund confirmations
• Prepaid conversion flows

COD → Prepaid Flow Example:

1. COD order placed
2. WhatsApp sends discount/prepaid CTA
3. Razorpay link opens
4. Payment collected
5. Shopify updates automatically

Impact:

✔ Higher prepaid revenue
✔ Lower RTO
✔ Faster order processing

🟣 4. Shopify Integration (Core Ecommerce Engine)

We already covered Shopify in detail in Task 6, but here is the summary:

Shopify webhook automations enable:

• Cart recovery
• Order confirmation
• Shipping updates
• NDR handling
• Reorder flows
• Return/exchange flows
• Customer support flows

Why this is essential:

✔ Shopify knows customer behavior
✔ WhatsApp communicates instantly
✔ Automation connects both

🟫 5. CRM Integration (HubSpot, Zoho, Freshdesk, etc.)

For scaling brands, CRM integrations provide:

• Lead tracking
• Complaint management
• Unified customer data
• Multi-channel support
• Automation across platforms

Use cases:

• Create support ticket when issue submitted
• Sync customer profile during chat
• Add lead from WhatsApp conversations
• Update customer lifecycle stage

Why it matters:

✔ Full context for support agents
✔ No manual data entry
✔ Better customer service

🔴 6. Custom Webhooks

This is where WhatsApp automation becomes extremely powerful.

Webhooks allow you to connect any system with WhatsApp.

Examples:

• ERP systems
• Inventory tools
• Warehouse management
• Billing systems
• Delivery partners
• Loyalty systems
• Subscription tools

What you can do with webhooks:

• Trigger WhatsApp messages
• Fetch dynamic data
• Update statuses
• Push customer updates
• Pull real-time information

This ensures WhatsApp becomes the central automation engine for your ecommerce brand.

🟢 7. Third-Party Apps & Ecommerce Tools

You can integrate WhatsApp automation with:

Email tools:

• Klaviyo
• Mailchimp
• Omnisend

Support tools:

• Freshdesk
• Zendesk
• Zoho Desk

Marketing & Retention:

• Push notification apps
• Loyalty apps
• Review apps

Order management systems:

• Unicommerce
• EasyEcom

Use cases:

• Send WhatsApp alerts for low stock
• Trigger feedback flow after review
• Loyalty points update
• Subscription renewal alerts

⭐ Why Integrations Matter for Ecommerce Automation

Integrations help you build a connected ecosystem where data flows seamlessly:

Integration	Result
Google Sheets	Flexible data workflows
Shiprocket/Delhivery	Delivery + NDR automation
Razorpay	Prepaid conversion
Shopify	Core ecommerce events
CRM	Centralized customer management
Webhooks	Custom business logic
Marketing tools	Multi-channel automation

 

This means:

✔ Fewer errors
✔ Faster operations
✔ Stronger customer experience
✔ Higher automation accuracy
✔ Better personalization
✔ Lower support cost

Templates Library: Ready-to-Use WhatsApp Messages for Ecommerce Brands

Templates are the backbone of successful WhatsApp automation.
They help you deliver high-conversion, compliant, and on-brand messages at every step of the ecommerce journey.

Below is a collection of essential templates for 2025 - optimized for conversion, clarity, and customer experience.

You can use these directly or modify them as needed.

🟢 1. Abandoned Cart Recovery Templates

Template 1 - Simple Reminder

“Hi {{name}}, you left {{product_name}} in your cart 🛒
Tap below to complete your order:
{{checkout_url}}”

Template 2 - Urgency-Based

“Still thinking about {{product_name}}, {{name}}?
It’s selling fast! Complete your checkout while it’s still in stock 👇
{{checkout_url}}”

Template 3 - Discount Follow-Up

“Good news, {{name}} 🎉
Use code SAVE10 to get 10% off on your pending order.
Checkout now: {{checkout_url}}”

🟡 2. COD Verification Templates

Template 1 - Basic Verification

“Please confirm your Cash-on-Delivery order for ₹{{amount}}.
✔ Confirm Order
✖ Cancel Order”

Template 2 - Fraud Protection

“Hi {{name}}, verify your COD order to avoid cancellation.
Tap below to confirm 👇
✔ Confirm COD Order
✖ Cancel Order”

Template 3 - COD → Prepaid Conversion

“Convert your COD to prepaid & get free shipping!
Pay securely here: {{payment_link}}
This helps us reduce RTO and process your order faster.”

🔵 3. Order Confirmation Templates

Template 1 - Basic Order Confirmation

“🎉 Order Confirmed!
Hi {{name}}, thank you for shopping with us.
Your order {{order_id}} is confirmed.
We’ll update you once it’s shipped.”

Template 2 - Detailed Confirmation

“Your order is placed successfully!
Order ID: {{order_id}}
Amount: ₹{{amount}}
Payment: {{payment_method}}
Delivery: {{delivery_date}}”

🟣 4. Shipping & Tracking Templates

Template 1 - Shipped Update

“🚚 Your order {{order_id}} has been shipped!
Track it here: {{tracking_url}}”

Template 2 - Out for Delivery

“Good news, {{name}}!
Your order is out for delivery today. Please keep your phone available 📦”

Template 3 - Delivered

“🎉 Delivered!
Your order {{order_id}} has been delivered.
Hope you love it! Tap to share your feedback 👇
{{feedback_link}}”

🟠 5. Failed Delivery (NDR) Templates

Template 1 - Reattempt Request

“Your delivery attempt failed today.
Would you like us to reattempt?
1️⃣ Yes, try again
2️⃣ Update my address
3️⃣ Cancel order”

Template 2 - Address Issue

“Your delivery could not be completed due to an address issue.
Tap below to correct your address 👇
{{address_update_webview}}”

🟤 6. Returns & Exchange Templates

Template 1 - Return Request

“Hi {{name}}, we’re sorry to hear there's an issue with your product.
Tap below to submit a return/exchange request:
{{returns_webview}}”

Template 2 - Confirmation

“Your return request for order {{order_id}} has been submitted 📦
We’ll schedule pickup soon.”

🔴 7. Complaint & Support Templates

Template 1 - Issue Collection

“Hi {{name}}, tell us what you need help with:
1️⃣ Order not delivered
2️⃣ Wrong / damaged product
3️⃣ Return / Exchange
4️⃣ Other issue”

Template 2 - Complaint Ticket Created

“We've created a support ticket for your issue.
Ticket ID: {{ticket_id}}
Our team will get back to you shortly.”

🟣 8. Feedback & Review Templates

Template 1 - Rating

“How would you rate your recent purchase?
⭐️⭐️⭐️⭐️⭐️
Tap a rating to continue.”

Template 2 - Review Request

“We’d love your feedback, {{name}}!
Share your experience and help others ❤️
{{review_webview}}”

🟡 9. Reorder Reminder Templates

Template 1 - Refill Reminder

“Time to restock your {{product_name}}, {{name}}?
Tap to reorder instantly 👇
{{reorder_url}}”

Template 2 - Routine-Based Reminder

“Your {{product_name}} might be running low.
Order now to avoid running out!
{{reorder_url}}”

🔵 10. Upsell & Cross-Sell Templates

Template 1 - Cross-Sell

“You might also like {{recommended_product}}.
Customers who bought {{product_name}} loved this too!
{{product_link}}”

Template 2 - Upsell

“Upgrade your experience with {{premium_product}} 💎
Tap to view details: {{product_link}}”

⭐ Why Templates Matter for Ecommerce

Templates ensure your messaging is:

✔ Professional
✔ Compliant
✔ Consistent
✔ High-conversion
✔ Scalable
✔ Automated
✔ Personalized

Every workflow in your store depends on strong templates - cart recovery, COD verification, support, returns, reorder, and more.

⭐ Why Ecommerce Brands Choose Setu 360

✔ Built specifically for ecommerce

✔ 100% no-code automation

✔ Deep Shopify integration

✔ Advanced WebViews (Mini Apps inside WhatsApp)

✔ COD + RTO reduction workflows

✔ Real-time delivery automation

✔ Complaint handling & ticketing

✔ Google Sheets + API integrations

✔ Affordable for all business sizes

✔ Dedicated support team

Setu 360 gives ecommerce brands a modern, powerful and fully-automated WhatsApp commerce system.

Want to automate your entire ecommerce customer journey?

Start using Setu 360 today.

👉 Visit: https://setu360.com
👉 Request a demo
👉 Or message us on WhatsApp to get started instantly

Let your store run on autopilot - while WhatsApp handles your sales, support, and customer experience 24/7.