WhatsApp WebViews: How to Run Your Website inside WhatsApp Chat
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Today’s customers expect more than just conversation on WhatsApp. They want to pick seats, upload forms, pay, and receive their ticket - all without leaving the chat. That’s where WhatsApp WebViews come in: your website opens inside WhatsApp, not in a separate browser. In this guide, we’ll explain what WebViews are, why they matter, how they work, and how you can implement them with Setu 360.
What are WhatsApp WebViews?
When a user taps a button or link inside a WhatsApp Business message, instead of being redirected to a separate browser window, a mini-web page loads inside WhatsApp itself. In effect, it is your mobile-optimised website - but embedded within the chat.
With this you can enable users to:
- Browse catalogs or interactive seat maps
- Fill details or upload documents
- Complete payment
- Receive confirmation or a ticket PDF - all without leaving WhatsApp
Why this matters
- Reduced friction & fewer drop-offs - When users don’t leave the chat, drop-off from external links falls significantly.
- Faster conversions - Users stay focused, pages load within the app, and the full flow runs in one place.
- Better brand experience - Your full web UI (layout, colors, interactions) shows inside WhatsApp rather than a generic link.
- Availability & eligibility - WebView support is being rolled out gradually and is expected to reach full coverage by ~ 15 - 20 November. It applies to WhatsApp Business Accounts with a daily messaging limit of at least 1,000 business-initiated conversations per number.
Where businesses can use WebViews
| Industry | Use Case | Benefits |
|---|---|---|
| Travel & Transport | Seat map → user picks seats → pay → ticket PDF | Smooth bookings, fewer support queries |
| E-commerce | Browse products → pick size/color → coupon → checkout | Fewer abandoned carts, higher conversions |
| Services & Healthcare | Form upload, appointment booking, payment | Better UX, less drop-off |
| Utilities & Delivery | Bill check, live map, reschedule, pay | Improved self-service, lower cost |
Example flow:
“Hi” → choose language → Seat Booking → From/To + date → pick bus → seat map (WebView) → passenger details → Review & Pay → receive ticket PDF in chat.
Why Setu 360?
As a full-stack WhatsApp Business API provider, Setu 360 enables end-to-end WebView journeys: template + CTA URL + WebView page + messaging flow + analytics. We make the technical setup and integration simple - your business just needs to define the user journey.
Next steps for your brand
- Identify one key journey to move inside WhatsApp (ticket booking, product checkout, appointment).
- Map the WebView flow: chat message → CTA → WebView page → action (select/pay) → confirmation.
- Reach out to Setu 360 for eligibility check and timeline.
- Build and test the mobile WebView page.
- Launch and optimise continuously.
In a world where customers expect fast, intuitive experiences, keeping them inside the channel they trust - WhatsApp - makes a big difference. With WebViews, you bring your website into the chat, eliminating the browser detour and enabling everything from booking to payment to confirmation in the same environment. For businesses ready to convert in chat, this is a strategic advantage. With Setu 360, you have the partner to make it real.
FAQ
Q1: What is a WhatsApp WebView?
A: A WebView is a mobile web page opened inside the WhatsApp app via a CTA from a business message.
Q2: Do I need extra setup?
A: No additional integration is required once your account is eligible - the capability is rolled out automatically.
Q3: Which businesses are eligible?
A: According to public-domain info, accounts with ≥ 1,000 business-initiated conversations per phone-number may get access.
Q4: How is this different from a normal link?
A: A normal link sends users outside the chat (browser); WebView keeps the user inside WhatsApp, reducing friction and drop-offs.
Data and eligibility based on publicly available sources as of November 2025 - results may vary.