About Setu 360
Setu 360 is an all-in-one WhatsApp Business API and automation platform designed to help businesses connect, engage, and grow effortlessly through WhatsApp. With official WhatsApp API integration, you can streamline your sales, automate messages, and boost conversions without any coding. Whether you’re managing an eCommerce store, running Shopify WhatsApp integrations, or enhancing Instagram automation, Setu 360 makes communication faster, smarter, and more personal.
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Why WhatsApp?
WhatsApp is the one platform that brings together actionable notifications & customer support!
How Setu 360 Helps?
Setu 360 is revolutionizing how businesses interact with their customers by turning WhatsApp into a complete communication and growth engine. From automating customer support to driving sales through broadcasts and chatbots, Setu360 simplifies every step of the customer journey. Businesses can capture leads via Click-to-WhatsApp ads, send instant updates, manage multi-agent chats, and even collect payments - all within WhatsApp. By eliminating delays and increasing personalization,
Our mission
Setu 360 helps brands build stronger relationships, boost engagement, and scale faster with less effort. Whether you're in e-commerce, education, real estate, or services, Setu 360 offers the tools to streamline operations and grow with confidence.
Why brands choose Setu 360
Channel-native experiences
Built specifically for WhatsApp Business API, Automation.
Automation with a human feel
Flows that reduce effort but keep conversations personal.
Performance you can see
Track replies, leads, revenue, and resolution time—no guesswork.
Secure & policy-compliant
Opt-in, template use, audit trails, and data controls.
Made in India, built for scale
Reliable infrastructure and local know-how.
Leadership
Utkarsh Vaishnav
Founder & CEO
Utkarsh is an entrepreneur, product thinker, and API-first builder who believes software should remove friction—not add to it.
What he brings
- Deep technical grounding: PHP/Laravel and modern API development at scale; obsessed with reliability, observability, and clean architecture.
- Automation with empathy: Flows that save time and feel personal—across WhatsApp, Instagram, and Facebook.
- Outcome over output: Features are measured by leads, orders, CSAT, and time-to-resolution—not lines of code.
- Security & compliance first: Opt-in, audit trails, role-based access, and data minimization as defaults.
Recognition
Awarded Champion of Startup at the Entrepreneurship Champion Awards, Bharat Mandapam, Pragati Maidan (Delhi).
Selected in the Top 10 by an IIM Lucknow jury from 2000+ startup nominations.
How he leads
- Clear roadmap → small sprints → fast releases.
- Automate the boring, highlight the meaningful.
- Transparent communication with customers and teams.
- Relentless focus on customer value: if it doesn't reduce effort or increase revenue, it doesn't ship.
"Automate the boring, highlight the meaningful."